Union Hall
Signage + Wayfinding

A branding, signage, and wayfinding project for Cincinnati’s largest co-working space, Union Hall.

Working with our branding/architectural partners and building ownership, a unique graphic identity was created for the 38k ft² space. This identity and the name Union Hall were inspired by the notion that the people occupying the building and their relationships were the core intention of the space. It was equally fitting that the renovation would see three historic buildings blended into one. The term “Hall” was chosen as a nod to the building’s historic use as beer hall. The concept of “many creating one” inspired the development of a custom typeface consisting of a repetitive dot pattern. This dot pattern became a central theme of the building identity and wayfinding system. It can be seen in the lobby as an undulating 3 dimensional feature wall, cut vinyl half-tone wall graphics, and circular signage/wayfinding elements throughout the space. Further reinforcing the ethos of “many as one”, the entry feature wall consisted of circular dot elements, each CNC engraved with an individual member/company’s name. These dots then came together to create one large installation and are the first things to greet visitors upon entering the lobby. As part of the building’s LEED certification, a large scale mural was commissioned for the building’s historic central staircase. This mural consisted of a gradient fade with individual hues dictating the specific floor levels. It was created with the intention of encouraging the use of the stairs and to aid in navigation around the complex multi-tier building system. Materials include Di-Bond, HDU foam, vinyl, anodized aluminum, acrylic, and others.

Architecture/Interior Design by City Studio Architects GC work by CORE Resources Graphic Identity in collaboration with PB&J