Corporate Hyde Park

This project explored an interactive concept for a new retail location for the streetwear brand Corporate.

When the owner of Corporate came to us, he was looking for a design to help push his brand to the next level. His goal was to reach the exclusive “Tier 0” retailer club for the Nike and Jordan brands. With only a handful of these stores in North America, our team had to pull out all the stops.

We created a 30ft long interactive media display wall, which acts as the space’s focal point and allows for rapid activations of product launches and collections, and supports the Corporate brand’s community outreach. A few months after the new store opened, Corporate elevated to Tier 0.